Top 10 Digital Marketing Tools for Small Businesses with Key Features and Pricing

In today’s highly competitive business landscape, small businesses require every available advantage to succeed.
Leveraging digital marketing tools is a proven strategy to establish a strong online presence, connect with target audiences, and foster brand growth.
This comprehensive guide explores the top 10 digital marketing tools for small businesses, each designed to make a significant impact on your marketing efforts.
1. Squarespace
Squarespace stands as an exceptional website builder suitable for startups and well-established brands alike. It offers a variety of award-winning, customizable templates designed to cater to diverse industries.
With integrated SEO tools and robust analytics, Squarespace empowers businesses to craft visually captivating and search-engine-friendly websites.
Whether you’re showcasing your work or products or venturing into blogging, Squarespace offers a solution.
Key Features:
- Hundreds of layouts, fonts, stock photos, and colors
- Built-in SEO tools
- Comprehensive analytics
Pricing:
- Personal website: $19 per month
- eCommerce plans starting at $33 per month
2. Buffer
Buffer serves as a potent social media marketing tool that streamlines content scheduling, engagement, and analytics. While it provides a free plan, its paid options deliver advanced features such as Twitter hashtag suggestions, an image editor, and a landing page builder.
Buffer proves invaluable for managing your social media presence and optimizing your marketing strategies.
Key Features:
- Twitter hashtag suggestions
- Image editor
- Landing page builder
- Convenient post scheduling
Pricing:
- Free plan available
- Paid plans start at $6 per month per social channel
3. Wix.com
Every small business needs an online presence, and Wix stands as one of the most user-friendly website builders available.
Offering over 500 customizable templates and a user-friendly drag-and-drop editor, Wix enables the creation of stunning websites without the need for coding expertise. Wix also equips users with powerful SEO tools to enhance online visibility.
Key Features:
- 500+ website templates
- Robust SEO tools
- Built-in eCommerce capabilities
- User-friendly mobile editor
Pricing:
- Website plans start at $4.50 per month
4. Canva
Canva is a versatile design tool suitable for businesses of all sizes. Even its free plan boasts an array of features, including templates, stock photography, fonts, and illustrations.
Canva extends its design capabilities to logo creation, making it an indispensable resource for maintaining brand consistency.
Key Features:
- Thousands of social media templates
- Text animations
- Audio clips
- Video-to-mp4 converter tool
- Stylish photo borders
Pricing:
- Free plan available
- Paid subscriptions start at approximately $7 per month
5. Calendly
Calendly simplifies appointment scheduling with its user-friendly interface. Whether you need to set up demo sessions with prospects or arrange team meetings, Calendly can streamline the process.
It offers automatic reminders, pre-call questionnaires, confirmation texts, and follow-up links, effectively serving as a virtual assistant for small businesses.
Key Features:
- Automatic reminders
- Pre-call email questionnaires
- Confirmation texts
- Post-call follow-up links
- Efficient meeting polls
Pricing:
- Free plan available
- Paid subscription plans start at $8 per seat per month (billed annually)
6. Grammarly
For impeccable written content, Grammarly is a must-have tool for small businesses. It checks grammar, spelling, and punctuation, and offers valuable writing suggestions.
Additionally, its paid plans include a plagiarism detector to ensure content originality.
Key Features:
- Grammar, spelling, and punctuation checking
- Writing suggestions
- Tone detection
- Plagiarism detection
Pricing:
- Free plan available
- Paid plans start at $12 per month
7. Hemingway App
The Hemingway App is a free writing tool that enhances the readability of your content. By simplifying complex phrases and identifying passive voice usage, improves the overall reader-friendliness of your website copy, marketing emails, and blog posts.
Key Features:
- Suggestions for simplifying words, phrases, and sentences
- Free via the web
8. Smarter Contact
Text marketing can be a valuable addition to your marketing strategy, and Smarter Contact makes it easy. This SMS marketing platform offers features like built-in CRM, scheduled texts, two-way messaging, templates, and reporting to help you engage with local customers effectively.
Key Features:
- Built-in CRM
- Scheduled texts
- Two-way messaging
- Templates and duplicates
- Skiptracing (number lookup)
- Comprehensive reporting
Pricing:
- Free seven-day trial
- Pricing starts at $99 per month
9. Mailchimp
Mailchimp is a popular marketing platform for small businesses, offering features such as email templates, reports, and analytics. It also provides a website builder, making it a versatile tool for managing your email and online presence.
Key Features:
- Website Builder
- Email Templates
- Reports and Analytics
Pricing:
- Free plan available
- Paid plans start at approximately $12 per month
10. Drip
Drip is an email marketing tool tailored to small eCommerce businesses. It helps you create personalized email marketing campaigns with pre-built email templates and a point-and-click visual editor.
Additionally, Drip offers customizable forms and pop-ups to grow your contact list effortlessly.
Key Features:
- Pre-built email templates
- Email segmentation and personalization
- Pre-built email workflows
Pricing:
- Free 14-day trial
- Pricing starts at $39 per month
Stay tuned for Part 2, where we’ll delve into the remaining ten digital marketing tools essential for boosting your small business’s online presence and success.