There are a number of businesses out there (never successful ones) who grudgingly approach their marketing responsibilities and only go through the motions as they know that marketing is something that you just have to do. This approach can only make a dent in your budget without increasing your exposure. If you are interested in really promoting your business and expanding your client base, you have to develop a targeted and effective marketing strategy. The bad news is that it will take some commitment and creativity on your part, the good news is that it doesn’t have to be too costly. We have summarized some of the cheaper marketing strategies that have been proven effective in use.
Promotional products have long been one of the more effective low-cost marketing strategies. By ordering large quantities of a product that is somehow relevant to your business and imprinting them with your company’s logo and information you are achieving a number of things. First of all, you are making something of a personal bond with the potential customer, by making a nice gesture of giving them a gift. This is not to say that you’ll get someone’s undying devotion just because you gave them a pen with your logo, but it is much friendlier than just giving someone your business card. Additionally, if your product is something that they may actually use often, like a notepad or USB drive, you’ll make sure that the potential client is often reminded of you and your company.
Increasing Online Exposure
A lot has been said about the potential of internet as a marketing tool, and none of it is overstated. Your approach to online promotion will depend on the amount of money that you are ready to invest, and it can span from more pricey SEO campaigns, to cheaper Facebook ad campaigns. However, if you are creative, you can easily gain a lot of exposure by simply making interesting videos, or writing engaging pieces of content about what you do. Social networks also come heavily into play. This is where a lot of people congregate, and if you manage to create a strong presence there, it is a matter of time before someone notices you.
Coupons and Promotions
Another long used staple of marketing coupons and sales rely on the fact that people enjoy getting a good deal on their purchases, not only because they saved some money, but also because of the rush that some experienced shoppers gain when they manage to win at this little game. Different sales and coupons are also something that you inform your clients about via email, which gives you good material for your newsletter and a great way to reach people in another way.
In-store Events and Contests
Holding events in your store is a great way to reach local community and build lasting relationships, especially if you combine them with some sort of contest, or already mentioned promotional products. Contests are a great way to engage your customers and draw attention of a wide variety of people.
Diana Smith is a passionate part time blogger from Australia. Her area of expertise is marketing and branding. In her free time she loves to write about business related topics. Information for this article has been provided by Cubic Promote.
Photo courtesy of: kenteegardin